I write to my avatar. I want to clarify though that I’m not writing “for someone” whereby my tone, personality, or writing style changes for this avatar. It just means that this avatar gets me. She is in her 20s and has the same personality type that I do. So whenever I write, I try to write as if I’m shooting the shit with my girlfriend, at my kitchen table, with a bottle of wine between us.
Having an avatar to write to (knowing her pain points, her likes, dislikes, her situation, her job type, etc…) helps to figure out what to write about. For example, I’m not going to write about saving money on back to school essentials for kids because she doesn’t have kids. So instead of trying to appeal to everybody, I just try to appeal to those that fit my avatar. And it’s a good thing I do this because my sarcasm, jokes, and sometimes naughty language is not everybody’s cup of tea.