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Yes it is.
Money is only a form of currency.
As such it will always flow to where it finds the most value.
Come up with a better idea, solve a bigger problem and the money flows.
I like the talks where the money is the easy part, the money will flow easily if you have a good idea, etc. But in reality, which I observe every day it doesn't work like that. And it’s not enough to come up with the idea to receive money. It requires hard work every day. The success in one or another business depends on too many factors, plus a piece of good luck.