I’d say think about why you are blogging and what you are trying to achieve. Then figure out which activities are helping you get there, and which are just burning time.
For instance a lot of folks experience hassle/stress/expense using WordPress on their own hosted site. If your goal was producing really good content then Medium (no techie stuff) or Google Blogger (little techie stuff) may saving you some time and hosting fees. Examples of blogs using these free platforms include Signal v Noise, Of Data and Dollars, the Netflix technology blog, Retirement Investing Today and Cantankerous.Life to name just a few.
Social media is a real time suck for most bloggers. Quantify the results you are achieving against the effort required. Remember content is king, much of the rest is just noise.
Ultimately remember blogging is a hobby (for all of us but a very select few, many of whom are really successful salespeople flogging coaching/infoproducts/advertorials), a prioritisation decision, and above all else supposed to be fun.
If it gets stressful or time pressured ask yourself why? Where is that pressure originating from? Almost certainly it will be from within, which means you are in control of your deadlines, publishing schedules, and the like… all of which are arbitrary when you think about it, after all nobody will die if a post takes an extra day or two to polish.
To make this response actionable:
- Use an RSS reader like Feedly to follow your favourite blogs. It will collate new content for you, saving you a bunch of time.
- Regularly prune your reading list as your knowledge grows. There aren’t that many unique topics in the Personal Finance space, so things quickly become repetitive and eventually you will outgrow many of the early bloggers you initially followed. There is also a lot of bad (and badly written) content out there, life is too short to keep subjecting yourself to it!
- Use curated aggregate lists/feeds/posts as an input to your reading list, let curators you trust sift through the blogosphere haystack to find the needles… so you don’t have to. Saves a huge amount of time. Some examples include Monevator’s weekend reading post, PoF’s Sunday best, or my “Time Well Spent” live RSS feed
- Objectively assess the value of spending a lot of time making/responding to comments. The majority will be made by other PF bloggers, who are a friendly bunch, but mean you’re likely preaching to the converted. Of course the back links are nice, but again quantify the effort versus the reward.
- Check if your goals align with your message. Espousing frugality, high saving rates, not buying crap you don’t need, and investing everything leftover in low cost Vanguard funds is PF community dogma… but if people are listening to your message then you won’t be generating too many affiliate commissions!
Good luck with it, just remember blogging is supposed to be fun.