I agree, restaurant chains aren't that great of an experience.
Just like @TheFrugalGene I prefer experiencing new foods when going out. My favorites so far are Japanese and Mexican, but I still have lots of other ethnic foods to try out!
I also LOVE home cooked meals! There's no way any chain restaurant can top that. Whether I cook it myself just the way I like it or I eat at my relatives' or friends', home cooked meals are still the best.
I'm sorry if people risk losing jobs over this, but unless these guys manage to find a way to re-target their business, it really is their fault.