I think the article still backs up what you are saying - no-one is really talking about it here. The first two examples are a journalist in the UK, and the Frugalwoods. An Australian is mentioned third, and then the final link is to someone who wrote a book over 10 years ago!
As you said, though, hopefully it will be the start of a change. All we can do is keep blogging and build up a big enough network to begin getting noticed.